TRENDS IN COSMETIC PACKAGING: A REVIEW

Abstract

As the market is evolving rapidly and globalization is at its peak we can perceive lot of cosmetics emerging in the market having attractive packaging styles. Besides its designer looks its handy and compact nature proves it to be more consumer friendly. Consumer preference affects proportionately to the upcoming trends. As the preferences change, the trend takes a different direction in the cosmetic sector bringing up a lot of competition among the various brands in the market. There are several types of Packaging materials available and suitable for a variety of cosmetic products. Materials used commonly are Glass, Plastics, metals etc. The material, shape, color and durability of packaging is the most important part of the branding. With the help of advance technologies it’s possible to make the packaging more attractive as well as more easy to use. In this review, the aim is to focus on the various trends in packaging of lip balms, lipsticks, eye cosmetics, hair care products, perfumes, deodorants, face powders and nail lacquers.