ASSESSMENT OF INFLUENCING FACTORS ON PRESCRIPTION PRACTICES OF PHYSICIANS IN BANGLADESH

Abstract

In Bangladesh same drug molecules are sold under different brand names by different pharmaceutical companies. To persuade the physicians to prescribe their brands pharmaceuticals engage in marketing techniques like giving samples, gifts, sponsoring travel etc. Many countries are striving to reduce the impact of incentives on prescription behavior. This study explores the influence of factors on the prescription practices of doctors in Bangladesh. Data collection was done by a self administered questionnaire. This document outlines the research works holds the initial research finding out the factors that literally affect the drugs and medicines that goes written in a prescription. Five fully dedicated groups of people were engaged for conducting the survey efficiently without any bias. The survey required four months of time to come for an end. The reflection and feedback we received from this project, is completely the picture of whole Bangladesh.